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Couldry, Nick 2008, “Reality TV, or The Secret Theatre of Neoliberalism”, Review of Education, Pedagogy and Cultural Studies 30:1, 3-13.
Durkheim, Emile, 1995, The Elementary Forms of Religious Life, Glencoe, Free Press.
This article explores the processes of identity definition and attachment creation in online dating platforms.
Built on my own experience as a user since 2010, my essay is shaped as an autoethnographic theoretical enquiry into the relations between online dating and broader concepts related to the economic and affective spheres of late capitalism.
Priest, Patricia J, 1995, Public Intimacies, Creskill (NJ), The Hampton Press.
Sedgwick, Eve Kosofsky, 1990, Epistemology of the Closet, Berkeley, University of California Press.
Lectures on the Neoliberal Condition, , https://vimeo.com/123325158 (checked: 12/04/15). The Making of Emotional Capitalism, Cambridge and Malden (MA), Polity Press.
Kristeva, Julia, 1982, Powers of Horror: An Essay on Abjection, New York, Columbia University Press.
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At the same time, the process imbues one’s identity with a sense of validation, appealing to the naturalisation of mediated self-disclosure as exemplified by entertainment formats typical from late capitalism, such as Reality-TV.
At the same time, attachment is represented by matches, which reduce the polyvocality associated with desire and equate it to homogamic intimacy while minimising any destabilising factors such as rejection through their design.
My thesis is that online dating websites operate from the identification of heteronormative homogamic intimacy with the good life and that, as such, they often reproduce offline structural inequalities.
Online dating software attempts to recapture the indeterminacy of desire through their interfaces, forcing a process of identity stabilisation validated by the profile photo onto its users, while exposing them to a space prone to relationality.
Shouse, Eric, "Feeling, Emotion, Affect", M/C Journal 8:6,