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The site and app are simple; as with Tinder and other popular online-dating services, users "heart" other users, and those who match can interact.
Bristlr has some innovations that mainstream services don't, such as a gender-neutral design (users select whether they want potential matches with or without beards, but not male or female).
The blogger described the lumbersexual as "bar-hopping, but he looks like he could fell a Norway Pine….
Though wartime cultural values and Army regulations kept American men clean-shaven during the first half of the 20th century, Peterkin says, the decades since have each had unique facial-hair styles, especially within countercultures.
Some in academia have said that research on the subject is lacking, but at least one study shows that women perceive men with full beards as healthier and as having greater parenting ability.
Kershaw isn't the only one carving out Internet space for pogonophiles.
The site also notes—or, publicly shames—users who send the exact same message to multiple people.
Users can also search for people by words in their profiles and set their geographic range for matches to as wide as "global."Indeed, many users tell they've been chatting up people far from home.
"I felt like my bluff had been called," he says, and so he got busy launching a website and app. Bloggers helped spread the word, and membership has doubled every month, he says.