Interracial dating and research
In 2009, Ok Cupid looked at its user data to examine patterns for racial preference among its users and found that overall, black women and Asian men were less likely to be preferred by people outside of their own race.The company looked at the dating data again in 2014, and found it was pretty much the same — yet in a survey, the percent of people who said they preferred to date in their own race had dropped.A 2017 study by Cornell University showed that dating apps like Tinder increase interracial marriage rates, as they expose users to people outside their traditional social circles.In 2015, 17% of new marriages in the US were between spouses of different races, and in a 2017 Pew poll, 91% of Americans said interracial marriage was good or neutral for society.
Of the 3.6 million adults who got married in 2013, 58% of American Indians, 28% of Asians, 19% of blacks and 7% of whites have a spouse whose race was different from their own.
It’s a sentiment that mixed-race couples hear all too frequently, as interracial marriages have become increasingly common in the United States since 1967, when the Supreme Court’s decision in Loving v. The story of the couple whose relationship led to the court ruling is chronicled in the movie, “Loving,” now in theaters.
In 2013, 12 percent of all new marriages were interracial, the Pew Research Center reported.
, which struck down all anti-miscegenation laws remaining in 16 states.
Interracial marriages have increased steadily since then.
"Love is universal, and it’s time for interracial couples to be represented in our universal language," Tinder said on the campaign page.