Online dating for indians in usa
And, as Robert Palmer so convincingly sang, it’s about getting you ‘addicted to love.’ So what do you do next? He tries a few times but then moves on to another platform to meet a different woman. Success is when Raj and Simran meet, like each other’s company and date.Cupid strikes, yes, but it’s heartbreak for the business. According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners.The number represented a market waiting to be acquired, hooked on and then monetised.And then, the likes of Aisle, Truly Madly and i Crushi Flush took the plunge into the 85-million market with contrasting business models.Five years down the line, there is some evidence these companies might be earning money.A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.
India, though never a priority market, was just about getting started.i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.“Tinder is a tier I phenomenon, whereas we have penetrated beyond the big cities,” says Amit Vora of i Crushi Flush.It also doesn’t actually matter what your marital status is. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.Tinder, for instance, offers Tinder Plus, a monthly subscription-based product (priced at Rs 899) which allows users unlimited swipes, limited ‘super likes,’ and the ability to find partners in multiple locations, a feature it calls passport.
According to online market researcher Statista, Indian online dating companies are expected to earn around $13 million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.